SpongeBob and Slimetime are coming to the Super Bowl.
The NFL and CBS Sports announced Tuesday that this season’s Super Bowl will have a children’s presentation on Nickelodeon, marking the first time the Super Bowl has had an alternate television broadcast on any other network.
CBS owns the rights to Super Bowl 58, which will be played in Las Vegas on February 11, 2024.
“We’re excited to partner with CBS Sports and Nickelodeon to deliver the first alternate broadcast of the Super Bowl,” NFL vice president of media Hans Schroeder said in a statement. “Our previous telecasts on Nickelodeon have garnered a lot of attention and created a new and different way to experience an NFL game. We’re excited to bring that creativity to Super Bowl 58 and give our fans another way to enjoy one of the world’s most popular sporting events.”
This will be the fourth season for CBS and Nickelodeon to come together, but it will be the first time it will air multiple times. Nickelodeon will play one game for the second year in a row at Christmas, when the Kansas City Chiefs host the Las Vegas Raiders.
The Super Bowl broadcast will feature an NFL playoff game for the third time on Nickelodeon. There was a wildcard match in the 2020 and 21 seasons.
Nickelodeon presentations with dazzling graphics, including snot-filled end zones between goalposts in field goal attempts or SpongeBob SquarePants, were also highly acclaimed for their ability to introduce a younger age group to the fundamentals of the game. but it also focused on actions taking place on the ground to keep parents engaged.
The first broadcast of the New Orleans Saints against the Chicago Bears in the 2020 NFC wild card game reached an average of 2.06 million fans. Last season, the Christmas game between the Denver Broncos and the Los Angeles Rams averaged 906,000.
The Rams’ 51-14 course was best known for when SpongeBob sidekick Patrick Star angered Broncos quarterback Russell Wilson after an interception.
“That’s not what he wanted to do,” said Star, voiced by Bill Fagerbakke, after Wilson was selected by Bobby Wagner in the first quarter.
“We are incredibly proud to partner with CBS Sports and the NFL to bring Nick’s personality and unique visual sensibility to the Super Bowl,” said Brian Robbins, CDO of Paramount Pictures and Nickelodeon. “Combining the absolute excitement of NFL action with the creativity that can only come from Nickelodeon’s cool POV makes it a must-see event for kids and families everywhere, as we showed in our time-shattering Wild Card and Nickmas report.”
Nickelodeon and CBS have yet to reveal who will be on the roster for this season’s games. Noah Eagle, “NFL Today” analyst Nate Burleson, and Nick star Gabrielle Nevaeh Green have been on the stand for the past three seasons.
The Nickelodeon Super Bowl broadcast will also be delayed in the UK, Australia and New Zealand.