NEW YORK – Taylor Swift’s trip to see Kansas City Chiefs’ Travis Kelce play football on Sunday wasn’t just the talk of the internet.
Jersey sales for the All-Pro’s tough game seemingly skyrocketed after the 12-time Grammy Award winner took the stage at Arrowhead Stadium.
Kelce was one of the five best-selling NFL players on Sunday, according to sports apparel and fan merchandise company Fanatics.
It “saw an almost 400% increase in sales across the Fanatics network of sites, including NFLShop.com,” a spokesperson told The Associated Press via email.
Sales increased the day Swift watched Chiefs play Chicago Bears with Kelce’s mother, Donna, from one of Arrowhead Stadium’s glass-enclosed suites.
Kelce did not speak to reporters afterward but was seen leaving Arrowhead with Swift.
Almost everyone in the Kansas City locker room was talking about this news after Sunday’s game; including manager Andy Reid, who joked: “I set them up.”
Swift has always been reluctant to discuss her personal life publicly, but rumors have swirled about the pop star and professional football player in recent months — especially after Kelce said she was, too, on a July episode of the “New Heights” podcast. He was disappointed that he could not meet Swift at the Kansas City stop of the Eras Tour and gift her a friendship bracelet.
Later appearing on “The Pat McAfee Show,” Kelce revealed that he invited Swift to watch him play.
Swift is taking a break from her Eras Tour, which continues on November 9 in Buenos Aires, Argentina.
Beyond jersey sales, the NFL also experienced online excitement over Swift’s trip to Arrowhead.
As of Tuesday NFL’s biography on X“NFL (Taylor’s Version)” was posted next to a photo of Swift and Donna Kelce watching Sunday’s game on the platform formerly known as Twitter.