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Taylor Swift’s Eras Tour becomes the first tour to surpass $1 billion


Taylor Swift’s Eras Tour It’s the first round to top the billion-dollar mark, according to Pollstar’s 2023 year-end charts.

Not only was Swift’s groundbreaking Eras Tour the No. 1 tour worldwide and in North America, but it also generated a whopping $1.04 billion in revenue with 4.35 million tickets sold across 60 tour dates, according to concert trade publication .

Pollstar data is derived from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other de-identified research collected between November 17, 2022 and November 15, 2023.

Reps for the publication did not immediately disclose whether they had adjusted historical tour data to match 2023 inflation when calling Swift the first person to break the billion-dollar threshold.

Pollstar also found that Swift earned nearly $200 million from merchandise sales and the blockbuster film adaptation of the tour. “Taylor Swift: Eras Tour” It reportedly generated sales of approximately $250 million, making it the highest-grossing concert film of all time.

According to its predictions, Pollstar is also predicting a big 2024 for Swift. The magazine projects that the Eras Tour will once again reach $1 billion within its eligibility window, meaning Swift will earn more than $2 billion in revenue over the course of the tour.

Swift’s worldwide tour was followed by Beyoncé in second place, Bruce Springsteen & The E Street Band in third place, Coldplay in fourth place, Harry Styles and Morgan Wallen, Ed Sheeran, Pink, The Weeknd and Drake in fifth place.

There was a similar top 10 in North America: Swift was followed by Beyoncé, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G and RBD.

Beyond Swift, 2023 was a turning point for concert sales: Worldwide, the year’s top 100 tours generated $9.17 billion in revenue, up 46% from last year, compared to $6.28 billion in 2022.

In North America, this figure increased from $4.77 billion to $6.63 billion last year.

Earlier this week, Swift was named Time Magazine’s Person of the Year. Last month, Apple Music named him artist of the year; Spotify announced that Bad Bunny is the most streamed artist worldwide of 2023, with more than 26.1 billion streams since January 1, breaking Bad Bunny’s three-year record.

Consider 2023 a year of incredible dominance in pop music – (Taylor’s Version.)


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