Many Chicago Blackhawks season ticket holders will see an average increase of just under 6% for next season, according to team officials.
The Hawks launched their season ticket renewal campaign on Thursday, and sales will begin later this month. Single game sales will begin at a later date.
Two sections of the United Center account for most of the seats affected by the price increase, said Jamie Spencer, executive vice president of revenue.
“One is where we opened a new club; there’s an all-inclusive experience,” Spencer said. “And we only see the 300 level with the most demand. “We have 32 price codes, we look at that, (and) that’s where (fans) go when they’re trying to get to a Blackhawks game.”
The reality is that the Hawks entered Thursday night’s schedule at 14-35-2 – the worst mark in the NHL. So why this palpitation now?
The Hawks said they had lowered prices over the previous three seasons — acknowledging the team was still charging championship-caliber prices for a team that had fallen on hard times — but Spencer said the prices were too low.
“We are still down a significant amount from the 21-22 season,” he said.
The Hawks said 300-level tickets are still 10% lower than in 2021-22, and the general admission price (typically last-minute, bargain seating) is still 37% lower than that season.